Rotomolded Ice Chests are now one of the most common types of pinic and 4WD accessories bought.
As a result you will find nearly every major Hardware Chain, Auto Parts supplier and major retailer has at least one size in a Rotomolded Ice Chest available for sale. 
Because the range is so wide it becomes somewhat confusing when it comes to choosing the right rotomoulded ice chest to meet you needs. Regardless of whether you are buyin as in individual of for a company the selection criteria should follow the same general guidelines:
- What size of rotomolded ice chest do I need?
- How long does the ice chest need to keep my food cold.
- How likely or otherwise is it that my rotomolded ice chest will be used in areas where safety is a concern.
How to select the perfect Rotomolded Ice Chest?
Apply the 80:20 rule i.e. in 80% of the tmes you need to use your Rotomolded Ice Chest how much food will you need carry and how long will you need to keep it cold? If the answer is that you are after a ‘premium grade’ lunch box then a 27lt Ice Box Cooler will do a great job for you. If it is mainly for you and a friend then step up one size to say a 48lt Ice Box Cooler.
Now if fishing or camping is your game then you need to look to the larger rotomolded ice chest. Make sure you pay extra to get the insulation you need. A cheap rotomolded ice chest is often cheap because it often lacks the proper amount of insulating foam. Or alternately has none in the lid area. There is no point in shelling out a couple of humdred dollars for the size you need only to find that it has very little refrigeration foam and as such may last a day at best. On the other hand if you plan half day trips and want something cost effective for carying a bite to eat and a ton of fish then having a box that provides 10 days of cold is really not necessary.
The next trap people and companies fall into is buying the biggest that they can find. If the rotomolded ice chest you are buying is to be used by teams working on a work site, mining, industrail areas you need to make sure that it conforms to OH&S standards i.e.:
- Is the colour sufficiently bright enough for low light levels (undergorund, indoors or at night)?
- Does the size and fully packed carrying weight require 2 people to lift the rotomolded ice chest?
- Will a large ice chest fit into the vehicles you have easily to allow it to be moved easily?
Whilst these three considerations are important to larger businesses with large work teams they are equally important to the individual who loves fishing, camping or 4WD’ing.
As I am sure everyone realises that for the very reasons listed above there are some sizes of ice chests that are very popular and some which are less so. Because we work closely with the manufacturers we know which sizes, shapes and styles are selling best and why.
